We have already spoken on other occasions about FLoC (Federated Learning Cohort), the innovative technology that Google is developing with the aim of replacing cookies as a system for monitoring the user’s web activity, diluting it within demographic groups to safeguard their privacy.
Google is already testing FLoC in its Chrome browser, although not with all users, but only with 0.5% of them (in AmIFloCed, an online tool of the EFF, you can check if you are one of them). Its goal is to reach 100% of its users in the next two years.