What is the latest sports bookmaker’s technology in the industry now? The industry is leading the way in innovation and user experience. Let’s have a look at some of the ways advancements in tech are helping bookmakers.
Live Streaming on media platforms.
Live and free, music to the ears of users and sports fans who want to watch the game but without paying the excessive pay-per-view fees from cable companies. By placing a bet on a game or sometimes just having an account with one of the online bookmakers, you can get access to live games on stream. The Premiership football, the NFL, NBA, horse racing can all be streamed on your desktop or betting app. This gives the customers a great excuse to login to their betting account and the bookmakers hope, a chance for them to place a wager on the game.
So free content is a way for the betting companies to entice customers to use their apps or login more frequently, sort of like the way physical casinos use free food and drink to keep customers coming back through the doors and stay there longer. Betfred, Bwin and Paddy Power are some of the companies offering a large variety of sports for free from anywhere in the world. Some do require the customer to place a minimum bet to watch certain horse races but most only require a customer account.
Free Spins on Video Slot Games at Online Casinos
Some of the best online casino features are waiting for new players. Sign up bonuses such as deposit match bonuses and free spins are offered to new players that sign up to an online casino. Free spins, one of the most popular online casino promotions, gives players free spins on some of the best video slots.
This means you can play without using your own money. To find the best UK casinos offering promotions such as this, you can use freebets.com’s free spins list and other online resources. These sites will give you the lowdown on all the best sign up bonuses and whether they have any wagering requirements. Those requirements usually mean you have to wager your bonus and/or winnings a certain number of times before you can withdraw them.
In-Play Betting.
Also called live betting allows users to bet during an event. The odds update real time as the action takes place, so punters can assess the play and momentum as the event unfolds and place bets based on what has already happened. This could be a football match, recent PGA golf tournament, or any sporting event that has already begun. Punters can get better odds, for example, if a favourite is behind early on but you bet on them making a comeback. You could also hedge your bet if your bet is looking to lose towards the end of the event and some sites offer “cash out” so you can settle the bet earlier for a reduced win or loss.
Mobile betting (HTML5) Websites or Custom Apps.
Instead of using a browser to login to your betting account many bookmakers offer a dedicated, branded app to access all the same functionality the site does. The app can stay always logged in and is a more secure form than public websites, it also can be easier to navigate because it is a dedicated interface for mobile play.
For the bookmaker, it allows direct access to the customer for marketing messages and push promotions. HTML5 websites however give access to your account from a computer or tablet as well, which an app may not allow. HTML5 can be a mobile responsive script so the navigation can be automatically adapted to large desktop screens or small mobile phone screens.
The issue with branded apps can be the ease with which they are discarded, as punters download them maybe because they are incentivised with an odds booster or free bet, use them a few times and then the app ends up receding into the background with all the other countless unused apps on their phone. A good app has to have a degree of gamification or feature to keep the customer coming back each time.
As with all these tech advancements, they may make things quicker or cheaper for the bookmaker but unless they have a definite use for the customer, they just won’t adopt them.