In the digital age, social media reigns supreme. Americans spend an average of 10 hours per day looking at screens, and a large percentage of that is focused on social media apps on a smartphone.
Social media platforms are constantly evolving and are more effective than ever before to capture the attention of their users. So learning how to use these platforms, where your ideal customer already spends time, is the key to digital marketing success.
Wondering how to grow your social media following so that your content creation efforts aren’t falling on deaf ears? Keep reading below to learn the secrets of social media marketing today.
Focus on the Right Platforms
Success on social media is all about intentionality. You need to have a plan and execute that plan.
Many businesses fail on social media because their efforts are scattered. They try using too many platforms.
To be successful, however, you should limit your initial marketing efforts to one or two social media platforms. And you need to create content specifically for each platform.
Optimize Profiles and Content
If you want to grow social media accounts and followers, you need users to find your profiles. To do this, you’ll need to optimize your profiles to increase the chances of showing up in search results.
You’ll want to know your keywords and use them in your name and description (or bio). You want to have images that are formatted properly and look professional.
And when you post, you want to naturally include keywords and relevant hashtags so that your content is distributed to the right people.
Consistency Is King
Here’s how to grow your social media audience in one step; stay consistent. Posting on a regular basis is the key to getting seen and increasing engagement. You can’t post for a week and then take a week off, as users will think your account is dead.
Without regular engagement, your content won’t be distributed by social media algorithms. So create a schedule and stick to it, whether you are posting once per day or 10 times per day
Use Social Media to Listen
Want to know how to grow your business on social media using a secret technique? Try listening rather than talking.
Social media platforms are excellent for listening to customers, potential customers, and even haters of your company. People share everything on social media, the good, the bad, and the ugly.
By using social media listening platforms, you can learn all about how. others perceive your company. This provides you with a great opportunity to improve your products, your customer service, the clarity of your message, or simply to connect with people directly.
Doing so can ultimately help you to increase your social media followers and earn more customers.
How to Grow Your Social Media Following Today
Growing a social media following isn’t easy. It takes a lot of effort and a lot of time before you can expect to see results. But if you want the benefits that come with a dedicated, engaged audience, you need to commit to the process.
Now that you know how to grow your social media following the right way, you can start optimizing your profile, creating the right type of content, and watching that follower count grow every week.
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