Both Facebook and Google have become a constant part of our lives. We use them daily for our personal internet experiences. But have you ever thought about how both platforms are similar to each other?
As per answeredtech.com understanding Facebook and Google is important. Learning about the functionalities of these platforms will help you understand how the internet works.
The two platforms have a lot of things in common. For example, the way they generate revenue and how they use user data. If you are interested to know the similarities between the two platforms, read the post below.
What are the similarities between Facebook and Google?
Facebook and Google are two of the leading tech giants in the world. It is natural for them to have some things in common. For better understanding, we have broken down the similarities into separate pointers.
Here you go with the details:
- User Data
Facebook and Google both rely on user data. They are known to store user data and use them for advertising purposes.
When you sign up on Facebook, you provide your details. This information gets stored on the company’s server. The same thing happens when you create a new account on Google.
Google data includes the phrases and keywords you search for. The company uses this information to target ads at you. So you can say that both companies are involved in target advertising. This is the reason they store users’ data on their servers.
- Advertising
As you probably know, both Google and Facebook generate a major chunk of their revenue through advertising. You get to see Facebook ads all over your timeline when you are signed into your account. Google ads are displayed on the search engine result pages as well as on other sites.
Google provides an advertising service called AdWords. It helps marketers and advertisers to place their ads on the pages of publishers who are signed up for the AdSense program.
Google and Facebook target ads at customers on various relevant sites and pages. You often see ads for products that you are more likely to purchase. So now you know why and how those ads show up on your screen.
- Accessing Content
Both tech giants are involved in the process of accessing online content. For example, you can view a web page by following multiple routes. The easiest way to access a website is to type the URL in the address bar. In other cases, users visit websites by clicking on links appearing on Google or Facebook.
When you search for a keyword or phrase in Google, you click on one of the website links shown on the search results page. On Facebook, you follow links that appear with posts.
- Social Networking
As already know Facebook is one of the largest social media platforms on the internet. It allows users to make friends and communicate with people around the world. It also offers a range of other services that are accessible from your Facebook account.
On the other hand, Google is the biggest search engine in the world. But it also offers a variety of other services such as Google+. Both platforms allow users to create an account. If needed, you can create multiple accounts as well. Your profile page will display information about you, making it easier for others to identify your profile. Google+ and Facebook both are social services that allow users to communicate.
Final Words
Thus, you can see how the two platforms are similar to each other. Although Google and Facebook are created to serve different purposes, they share a lot of things in common.