5 Reasons Why a Logo Design Is Important to Your Business
When you think of such giants as Apple, McDonalds or Starbucks, what is the first thing that comes to your mind? In all likelihood, it’s the logo. The apple symbol or ‘M’ letter is easily recognized in every corner of the world. This is only one tiny example of what makes brand logos so important. Some marketers say that it is the face of a company, and there is much truth in this saying. Your brand logo is the first and most natural thing your customers will memorize and recognize your company by. That’s why you should treat this issue with all possible seriousness. Customers often can judge about the company’s products or services by a single glance at its logo. This is attributed to the prior experience they had with the brand and the logo design itself and its visual power. If the customer’s perception of the logo and the type of the company it represents coincide, this contributes to a better image of the company in the customer’s eyes and higher chances that they will make a purchase or even become loyal clients. Company’s logos are developed in such a way to make them look maximum appealing to the target customers. From this perspective, having a logo design that is easily understandable and readable is very far from being enough. An excellent logo must be unique, inviting and aesthetically attractive. Here are some things that you need to consider while designing your brand logo.
Set Out Your Brand
There is one vital thing to do before you proceed with the actual development of your logo. A logo that works reflects in the first place the identity of the company. Thus, you need to have a clear-cut understanding of your business and its identity. What exactly does the company do? How can we provide a solution to our customers’ problems and challenges? And who are our most typical consumers? A logo should be able to express the message, values, and vision a certain company upholds. When you know that you have a precise and concrete answer to all these and similar questions without a hint of hesitation, only then you are ready to move to the next stage.
Choose the Design Wisely
Of course, an efficient and effective logo is about much more than just having a nice design. At the same time, without a great design it will never work. Logos are small and thus highly concentrated, so you should pay maximum attention to every little detail – nothing is unimportant here. Start with a color palette. Colors are known for their potential to convey human emotions and feelings, so think first what emotions you want your audience to associate your business with. Next comes the font. Do you want it to look impressive and serious? Or a bit funny and creative? Luckily, VistaCreate allows you to use a logo animation maker to create fancy logos and not just in one design, but as many designs as you wish, to select the one that suits you best.
Make It Memorable
When it comes to creating your logo, having an effective one is a synonym to having a memorable one. Your logo should not only expressively communicate the essence of your company, but also immediately get into the client’s memory. Sometimes, businesses decide to develop highly elaborate and complex logos to convey their values and other specifics. However, having a many-component logo will make it harder for people to remember it and associate with a concrete company.
Consider Scalability
Looking at your logo design variants on the screen or even on printed paper version is not enough to make the final decision. The trick here is that what looks perfect on paper may be less impressive on different digital platforms. Moreover, a company has only one logo and it needs to be really versatile, because it will be used everywhere from business cards and company’s social media pages to pens, notepads and other give-aways and visibility items like T-shirts, water bottles, umbrellas and many more. Consider all variants before sticking with the final design.
Make Your Logo Timeless
Understandably, some brands want to leverage the potential of the current hottest design trends and tendencies by incorporating them into their logo. Yet, it’s important to keep in mind that such trends come and go, while your brand stays and so does your logo. The baseline is you should adhere to a ‘bigger picture perspective’ principle rather than relying heavily on trendy designs. Instead, try to focus on a powerful idea or message that, if incorporated into your business logo, would make your logo timeless. Yes, there is always a possibility to make a rebranding, but such a decision should be well-grounded.
Summing Up
Branding and advertising are crucial factors in terms of a company’s success, which is why they should not be treated lightly or in a rushed manner. An efficient logo can not only attract new customers and make the company much more memorable, but also indirectly contributes to higher revenue.