Montauk ceased to be a secret at some point in the past few years. It wasn’t a single moment, which is uncommon in locations like these. However, the calculation shifted somewhere between the bottle-service establishments that took the place of the fishing shacks and the summer Fridays when the Long Island Expressway turns into a two-lane parking lot that stretches from Queens to the east end. The question, “Why here?” was raised by those who could go elsewhere.
The idea that you had to know where to go and be the right kind of person to get there was the foundation of the Hamptons’ celebrity reputation. For a long time, that was effective. The beaches are quite stunning. The homes are remarkable. There’s something about the summer light over Georgica Pond that looks better in person than it does on camera. That hasn’t changed at all. The proportion of people who comprehend this to those who have chosen to attend nonetheless has shifted.
In public, Bethenny Frankel stated that it is no longer worthwhile to navigate Amagansett and Montauk. It’s not just her. A recurring cultural joke, the traffic on Route 27 on a summer Friday represents the very visible, crowded, performative display of wealth that the original Hamptons ethos was meant to be the antithesis of. Something has gone wrong with the proposal when a location becomes well-known for the difficulty of getting there.
Almost every practical aspect of coastal Ireland is unique. West Cork is inconvenient. Donegal County is truly isolated. Despite being close to a large metropolis, Dublin’s seaside districts are quieter. It’s frequently gray outside. Jeremy Irons, however, has an estate there. Sarah Jessica Parker is an Irish property owner. Rosie O’Donnell has publicly discussed moving from the East Coast to Irish communities, which she characterizes as welcoming and serene in a manner that she no longer finds in the American celebrity circuit. Even if the movement is silent, it is genuine.
Natural obscurity is something that Ireland offers that the Hamptons has essentially stopped offering. The road leading to Skibbereen is free of paparazzi. In Clifden, no one is taking pictures of your supermarket run. A well-known face can pass through a village without making it a public event since the population density is modest and the cultural interaction with celebrities is sufficiently different. That’s a big deal. For those who spend a large amount of their lives under scrutiny, it might be the most important thing.

There’s a sense that what’s taking on here is part of a larger trend: the ultra-wealthy are choosing different locations for their private life as the most well-known locations get harder to utilize in private. A similar pattern has been observed in the Cotswolds. sections of Portugal’s rural areas. A few places in western Norway. Locations that are both aesthetically pleasing and logistically challenging enough to attract individuals who truly wish to vanish rather than be observed doing so.